PMA Posts Photo Marketing Survey Results
As noted recently on the Photo Marketing Association (PMA) blog, PMA Foresight: Demand for photo computer storage growing.
According to the 2008 PMA U.S. Digital Imaging Survey, three quarters of digital camera owners stored images on the computer hard drive in 2007, up from 70 percent in the prior year. This remains the most widely used storage method. Forty-nine percent of households burn pictures to CDs and DVDs. Despite the trend of cheaper, larger memory cards, only 42 percent of digital camera owners left the images on the card for storage in 2007, down from the previous year. Online storage, while not as common as the other methods mentioned above, appears to be gaining popularity, according to PMA Marketing Research.
PMA Foresight "provides one-stop and ongoing communication of the latest PMA marketing research activities and press coverage." They post monthly updates on the PMA Monthly Printing and Camera Trends Report, as well as frequent notices of "Data Watches", announcing findings from their PMA U.S. Digital Imaging Survey.
As a professional trade association, PMA supports the worldwide photo imaging community in achieving business success and adapting to new technologies. With 20,000 members in 100-plus countries, PMA continues an 83-year legacy as a nonprofit organization by developing educational programs, business services, marketing research, publications and trade shows.
