NEW YORK, June 6 /PRNewswire/ -- Bond Art Science, an information architecture and user experience firm, has partnered with premier craft publisher CK Media to develop a destination website for the scrapbooking market.
CK Media, the publisher of leading craft titles Creating Keepsakes, Simple Scrapbooks, Paper Crafts, and Digital Scrapbooking, sought to develop a new publishing system to manage the digital presence for all of their titles. They also wanted to create an experience that would be engaging to readers who want to contribute and participate online, and appealing to advertisers and promotional partners who want to reach their audience. Bond Art Science developed both the back-end technical architecture and front-end design, and the Joomla-based content management system developed is one of the most customized Joomla installations on the web.
"Scrapbookers are incredibly passionate about their hobby," said Karen McGrane, Senior Partner at Bond Art Science. "We wanted to build a site that would empower them to share, contribute and connect online, in a way that was true to the spirit of the avid scrapbooking community."
"It was critical that what we delivered enhanced their business from all sides," added Evan Orensten, Managing Partner at Bond. "We developed a digital strategy that not only supported each title, but also created a comprehensive community site for all scrapbookers."
"We needed a firm that could translate both our business goals and the needs of our readers into a sustainable system that we can manage and grow internally," said CK Media CEO & President Dave O'Neil. "Bond built us a great system to manage our titles online as well as creating a tailored resource for our demanding audience."
Creatingkeepsakes.com (http://www.Creatingkeepsakes.com) was released into private beta last week, and will be available publicly this summer. CKMedia will be launching new sites to serve their quilting and sewing titles (Quilter's Newsletter, McCall's Quilting, Quiltmaker, McCall's Quick Quilts, Quilter's Home, Sew News and Creative Machine Embroidery) in the near future.
About CK Media
CK Media consists of a diverse mix of traditional magazine publishing, online and digital media, multiple consumer and trade events, merchandising as well as domestic and international product licensing. CK Media's foundation is built on eleven leading consumer magazine titles with a combined circulation of 1.2 million, and a trade publication. CK Media's consumer magazines are household names and market leaders providing content and community resources for scrapbooking, paper crafting, quilting and sewing. The publications are Creating Keepsakes, Simple Scrapbooks, PaperCrafts, Digital Scrapbooking, Quilter's Newsletter, McCall's Quilting, Quiltmaker, McCall's Quick Quilts, Quilter's Home, Sew News and Creative Machine Embroidery. CK Media's trade publication is Craftrends.
About Bond Art + Science
Bond Art + Science is an information architecture and user experience firm located in New York City. Bond's Experience Design practice helps clients create meaningful bonds between technically complex, information rich digital services and the people who use them. Bond primarily works with clients in financial, media, and retail industries by delivering strategy, design, and development services. Bond is passionate about helping clients realize the value of digital technology.
SOURCE: The Earth Times and PRNewswire
