Learn the Secrets to Hybrid Scrapbooking on Prima Marketing's Innovative New Website

New site will offer hybrid scrapbooking resources, including traditional scrapbooking products combined with coordinating digital products designed by today's leading digital artists.

Chino CA, January 15, 2008:  Prima Marketing, Inc., an industry-leading manufacturer of unique flower accents and scrapbooking materials, is about to set another trend – products that seamlessly build a bridge between traditional paper and digital scrapbooking.  PrimaHybrid.com will launch on January 15, 2008, offering exclusive hybrid scrapbooking products, projects and resources that will appeal to both traditional scrapbookers and digital scrapbookers.

“We see the new hybrid scrapbookers as the gate-keepers to an entirely new market," said Doris Castle, Artistic Director for Prima Marketing.  “The 2007 Scrapbooking in America study indicated that 87% of scrapbookers sometimes or always use a computer to scrapbook.  These hybrid scrapbookers embrace the best of both the traditional paper and digital scrapbooking hobbies.  PrimaHybrid.com will be the 'go-to' site for hybrid scrapbookers looking for information and inspiration to help them grow in their craft.” 

PrimaHybrid's resources will especially appeal to the younger generation of crafters.  12% of crafters ages 18-25 bought software for digital scrapbooking in 2007 (Source: Craftrends 2007 Consumer Participation Survey).  This younger market is at ease with digital technology, but is still interested in the look and satisfaction of a hand-made project.

The foundation for PrimaHybrid.com is already in place, set to provide the hybrid scrapbooker with a variety of resources to create meaningful hybrid projects:

• Products that instantly coordinate to combine paper and digital product lines
• Step-by-step hybrid scrapbooking project examples
• Inspiring articles to help the digital scrapbooker to visualize how digital "translates" into traditional paper projects
• Tutorials to help the traditional scrapbooker cut the learning curve into learning about digital scrapbooking techniques
• A weekly newsletter to showcase newest trends and tips, such as “A Step by Step Guide to Your First Hybrid Project”

The site will also offer complete digital kits and elements created by leading digital artists such as Gina Miller, Weeds & Wildflowers Designs, Meredith Fenwick, Iron Orchid Designs (IOD), Carrie Stephens, Corinna Nielson, Dianne Rigdon, Nancy Kubo, Trish Jones and Doris Castle.  One of the first offerings available in the shoppe is a collaborative kit featuring creations by each of the artists.

Crafters and the media are invited to visit www.primahybrid.com for more information.  Sneak Peeks are also available on the Prima blog.

 

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