Shutterfly Expands Digital Scrapbooking Services

September 18, 2007 -- From the MemoryTrends Expo, Shutterfly, an Internet-based social expressiona and personal publishing service, today announce three new additions to its digital scrapbooking services, further establishing Shutterfly as the premier digital scrapbook printing solution.  Digital scrapbookers can now upload their designs to Shutterfly and print individual scrapbook pages, cards, and calendars.

• Scrapbook Pages: Digital scrapbookers can bring their digital designs to life with professional-quality Shutterfly prints in two new square sizes - 8x8 and 12x12.  These digital scrapbook pages allow scrapbookers to upload their personal designs, create unique page-at-a-time scrapbook albums, and order extra copies for loved ones or for framing.  Shutterfly uses Fuji Crystal Archive matte paper and chemicals to product its square scrapbook pages.


• Cards: With the introduction of instructions and templates for creating personalized cards, Shutterfly makes it possible for digital scrapbookers to send announcements, invitations, and greetings featuring their digital layouts.  Customers can print digitally scrapbooked layouts on a variety of Shutterfly Cards formats: 4x8 and 5x7 Photo Cards (printed on Fuji paper), along with 5x7 folded Greeting Cards (printed on heavy cardstock, with a personalized message on the inside).  All card purchases include matching envelopes.


• Calendars: Shutterfly makes it possible for digital scrapbookers to display their creations every day in a 12 or 18-month Shutterfly Calendar.  Printed on high-quality acid-free cardstock, calendars are easy to make and simple to send directly to loved ones as gifts.  Users can customize their calendars with nearly 50 holidays and their own personalized dates, such as birthdays, anniversaries, or school activities.

"Since January, we've been delighted by the number of digiscrappers who've uploaded their digitally designed scrapbook pages to our website and transformed them into professional-quality photo books," said Kathryn Olson, Chief Marketing Officer of Shutterfly.  "Based on input from these customers and guidance from our Digital Scrapbooking Advisory Team, we are pleased to expand our digital scrapbooking offerings today and to provide even more storytelling options for this important community of Shutterfly users."

Shutterfly also announced the upcoming launch of an interactive holiday microsite for novice and experienced digital scrapbookers.  This site will include holiday card templates commissioned by members of the Shutterfly Digital Scrapbooking Advisory Team that will be available to all customers free of charge beginning September 25.  The Digital Scrapbooking Advisory Team will also be contributing inspiration, ideas, and more through Shutterfly's new holiday blog, shutterfly.typepad.com.

For more information, the entire line of Shutterfly digital scrapbooking products can be viewed at www.shutterfly.com/digitalscrapbooking.