CHA Partners With Art Materials Retailer Magazine

The Craft & Hobby Association (CHA) will partner with Art Materials Retailer magazine to strengthen and enhance the art materials offerings at the association's summer show July 20-22, in Rosemont, Illinois.

Spotlighting the category will include new pre-show and on-site initiatives, including an online product preview and buyers' guide, special lounge area on the show floor highlighting new products, distinctive show signage, best new product award competition, and more. The partners will also build on these initiatives to significantly expand the art materials section for the CHA Winter 2008 show.

According to the 2006 Summer Show Attendee Survey Report, 48 percent of all attendees wanted to see more art materials at the show; 70 percent of chain retailers reported interest in seeing more such resources.

An Art Materials Task Force will meet Sunday, July 22, 11:30 a.m.-12:30 p.m., to gain input from CHA art materials members on specific seminar and workshop programs they feel will add the most value to their show participation. Members interested in participating should e-mail ssennas/at/craftandhobby.org.

For information about the show, visit www.chashow.org.

SOURCE: Craftrends News Headlines