Enthusiast Media Announces New Name: CKmedia

Via Craftrends News Headlines:

CKmedia is the new dba name of Enthusiast Media LLC, which remains the legal name of the company that includes Craftrends, MemoryTrends, Creating Keepsakes, Simple Scrapbooks, Paper Crafts Magazine, McCall’s Quilting, McCall’s Quick Quilts, Quiltmaker, Quilter’s Newsletter, Sew News, and Creative Machine Embroidery.

“We wanted to create a name that leverages the strength and heritage of our company,” said Dave O’Neil, ceo, “yet works across the breadth of the organization. We’re more than publishing, we’re more than scrapbooking, sewing, and quilting. We’re more than events and we’re more than products. We have a story to tell and our name helps tell that story.

“At our core, it’s not what we make, but what we make possible. CK is a powerful acronym that goes beyond Creating Keepsakes just as IBM goes beyond International Business Machines. For those in the crafting industry, CK can apply equally to sewing and quilting as it does scrapbooking and paper crafting.”