Trade magazine Craftrends announced at a reception last night that they will be launching a new sister publication starting next year: Memorytrends magazine.
From the informational flyer:
What started as a section in Craftrends Magazine is now a comprehensive scrapbooking magazine in itself! MemoryTrends Magazine provides valuable information that helps retailers run their business. And it's devoted entirely to the scrapbooking and papercraft industry! With more features and more in-depth coverage of topics specific to Scrapbooking and PaperCrafts, you can expect the same quality editorial conttent you've come to know and love from Craftrends mgazine. Our circulation remians the best qualified in the industry -- more than 18,000 readers involved in scrapbooking!
It will feature much of the same topics as the original Craftrends publication, but focusing on the scrapbooking and papercrafting industry -- topics such as marketing & merchandizing, promotional event planning, advice from Kizer & Bender, legal issues, publicity, product previews, industry news & trends, and trade show recaps. Memorytrends.com will be 'home base' for the magazine, as well as acting as the registration and information site for the trade show of the same name.
The magazine will be headed by the current editorial team of Craftrends, with Bill Gardner as Editorial Director, and Beth Hess moving up into the Editor position.
The premiere issue will be February 2007, and will be available at the Craftrends booth at the Winter Craft & Hobby Association Show (CHA-Winter). 10 issues are scheduled for publication in 2007: February, March, April, May, June/July, August, September, October November, and December.