Angie Pedersen's Scrapbooking Industry News

Avery Dennison Releases New Line of Crafting and Scrapbooking Products

BREA, CA - Avery Dennison Office Products Company has announced that it is launching a new line of printable crafting and scrapbooking products that will help consumers create unique and personalized scrapbook pages, embellishments and craft projects using their computers and ink jet printers.  The new products will be available in the fourth quarter of 2006.

The product line will enable consumers to design and decorate 12” borders, tags, titles, captions and journal entries with personal quotes, favorite designs, matching colors, and even photos.

“We are incredibly excited about our new line of craft and scrapbook products,” said Terese White, Senior Product Manager for Avery Dennison.  “These new products will close the crafting digital divide by fully integrating computers and printers into craft and scrapbook projects.  Our new products are designed to make crafting and scrapbooking faster, easier and more creative than ever before.  They are ideal for putting your own personal touch on family craft projects and posters for parties, or creating personalized memories of special events.”

Products will come in different sizes, die-cut shapes and finishes and will be acid-free.  Additionally, the new sticker scrapbooking products will also be lignin free.   In an effort to close the digital divide, each of the new products will have a PC and Mac compatible CD that includes pre-designed templates, digital designs, elements, and clip art.

In addition to the new scrapbook products, Avery Dennison will also launch its new Paper Poster Kits in the fall of 2006.  The new kits will make it easy to create an 18" x 24" poster on the computer.  Using a simple three-step process, consumers will easily be able to create professional-looking signs with the software that comes with the kit. Utilizing its expertise in adhesives, Avery Dennison has developed unique print-to-the-edge, repositionable adhesive sign sheets that align easily and don’t require cutting or pasting.  The result is a virtually seamless look once the sign is assembled. The poster kits are great for making signs for special occasions, mementos after an event or school projects.

The new products available this fall will include:

• White and Clear Sticker Paper: Full sheets of acid-free and lignin-free sticker paper that allow for flexibility in creating and cutting stickers of any size or shape without the constraints of pre-die cut shapes.
• Border Sticker Paper: Die-cut acid-free and lignin-free sticker sheets with decorative edges designed to print 12” borders to fit 12”x12” scrapbook pages.
• Printable Tags: Die-cut 2”x3.5” acid-free tags – great for accents, journaling and personal quotes.  Versatile products perfect for use with scrapbooks, gift boxes, bags and more.
• Journaling Sticker Paper: Acid and lignin-free die-cut sticker sheets of various shapes to use to create titles, captions and journal entries.
• Paper Poster Kit: Kit includes two 18”x24” paper posters with individual 8½” x11” sheets that are repositionable to create a seamless image.

In addition to the new products, digital designs, elements, clip-art, and pre-designed templates will be available to download for free at www.avery.com/homecorner.

The MSRP on all scrapbooking paper products is $6.22, and the Paper Poster Kit will have an MSRP of $13.75.

About Avery Dennison Office Products
Avery Dennison Office Products markets products under the well-known Avery brand name and is one of the world’s leading manufacturers of self-adhesive labels for laser and ink jet printers, labeling software, binders, sheet protectors, index and tab dividers and other office-, home- and school-related supplies. Avery Dennison Office Products, a business unit of Avery Dennison Corporation, is based in Brea, California. For more information about Avery-brand products, consumers can visit the Avery Dennison Office Products Web site at www.avery.com.

technorati tags: scrapbooking, stickers, Avery, printers

Scrapaholics Clubs Expand into US and Canada

Scrapaholic Clubs™ promote education and fun for hobbyists in the USA and Canada.

Houston, TX (PRWEB) September 23, 2006 -- Scrapaholic Clubs™ began when British Designers Sarah Mason and Karen McIvor discovered that there were little choices for scrapbooking retreats within their budget. They decided to offer scrapbooking retreats which would offer good value for money, in comfortable surroundings on an intimate, friendly scale.

The success of the retreats led to requests for regular scrapbooking classes and as a result their first Scrapaholic club was born. This club was so popular that they soon opened another locally. With the success of the structure of the club they decided to open clubs nationally and now have a fantastic team of experienced scrapbookers running Scrapaholic Clubs™ all over the UK, Ireland and Channel Isles with more opening every month. The latest ones recently opened in the United States and Canada.

Sarah and Karen are also the authors of two books on Scrapbooking, "Total Scrapbooking" and "The Encyclopedia of Scrapbooking". They are currently working on their third publication. In 2005 they were the proud recipients of the 'UK Scrapbook Designers of the Year' award at the Stitching and Craft Awards. The designing duo have also had a wealth of media coverage in publications, including - The Times Newspaper, Lighter Life Magazine, Prima Magazine, BBC Radio 4, BBC Radio London, Kent & Ireland.

Five years later the fun of Scrapaholic Clubs™ and Scrapaholic Retreats™ have come to the US with the launch of Scrapaholic USA. Based out of Houston, Texas, the company is headed by Roberta Larkins, an experienced scrapbooker with a passion for sharing her craft.  She has always had a desire to have a career doing something that she loves, and the Scrapaholic network provides a natural atmosphere for her.

Scrapaholic Clubs™ are an international network of classes, or "clubs," and crops, which provide a social learning environment for Scrapbookers. Each club is run by an enthusiastic instructor, who each month has a "meeting" where she teaches a new scrapbooking technique with the support and assistance of Scrapaholic USA. The organization's goal is to promote and develop the craft of scrapbooking and to provide an opportunity for members to learn and express their creativity through memory keeping.

Scrapaholic USA is not designed to compete with any of the kit clubs or the scrapbook stores, but rather present a dynamic partnership. Scrapbook stores can become part of the instructor base and have a club meeting in their stores each month. Scrapaholic USA is also designed for groups of scrapbookers who already get together each month to work on their albums. They can now have structured lessons to increase their scrapbooking knowledge while enjoying the social atmosphere.

For more information on Scrapaholic USA, including how to start your own Scrapaholic Club, visit the website at www.scrapaholic-usa.com.

SOURCE: PRWeb

technorati tags: scrapbooking, scrapbooking+club, Scrapaholic

MemoryTrends 2006: Imagination Project

Chloe's Closet Sneak Peeks on the Imagination Project blog.

... some sneak peeks of Chloe's Closet two new lines for Memory Trends. "Six Below Zero" gives us a taste of fashionable snowstorms, while "Endearing" warms us up with romance and love.

Primedia Crafts Group Sale Finalized

Enthusiast Media LLC, an entity formed by affiliates of Sandler Capital Management, announced today it has acquired substantially all the assets of the Crafts Group from Primedia for $132 million in cash.

The Crafts Group includes Craftrends and its MemoryTrends Conference & Expo, Creating Keepsakes Magazine and its consumer conventions and educational events, Simple Scrapbooks, Paper Crafts Magazine, Quilters Newsletter Magazine, Quiltmaker, McCall’s Quilting, McCall’s Quick Quilts, Quilter’s Home, Sew News, and Creative Machine Embroidery, as well as all other related events, special issues, and Web sites.

Dave O’Neil, formerly vice president/group publisher for the Primedia Crafts Group, is ceo and Lisa Bearnson, founding editor of Creating Keepsaes, is Creative Director for the scrapbooking side of the business.

“As investors, we are constantly looking for high-quality businesses that can benefit from our industry expertise and financial resources,” explained Michael Marocco, managing director and head of private equity for Sandler Capital. “Based on the Crafts Group’s market leadership across scrapbooking, quilting, and sewing, we believe Enthusiast Media LLC presents an opportunity for value creation.”

Adi Dehejia, Sandler Capital managing director, added, “We believe there are numerous opportunities to grow these market-leading crafts brands, especially in the digital media and online sectors.”

Bearnson said, "I'm excited to take a larger, more creative role with this new company. My goal is to build a grassroots company like the one I originally founded (Creating Keepsakes) where we will be highly responsive to the needs of our readers, manufacturers, and advertisers. Our team has exciting plans that include taking scrapbooking to a new level in both the digital and tactile worlds."

O’Neil said the vision of the media group is to think deeper, not wider. “As the leading information content provider in the craft hobby space, we have a core audience that looks to us to connect them with the latest trends and techniques in their craft niche. The acquisition by Sandler Capital will allow us to be more nimble in creating and responding to market opportunities.”

SOURCE: Craftrends News Headlines

technorati tags: Creating+Keepsakes, Primedia, Simple+Scrapbooks, scrapbooking

Crop Away Cruises Offers Designers At Sea Educational Cruise

Lisa Irish, owner and director of Crop Away Cruises, announces an educational cruise for scrapbook designers in March 2007.  Carnival Cruise Line's “Imagination” sets sail from Miami, Florida March 3, 2007 and sails the Western  Caribbean for 5 days.   

While enjoying the luxury of this vacation, scrapbook designers will participate in the launch of the all new Brainiac Designer Certification™  course developed by Jenna LaRose, founder of Brainiac Scrapbooking,  and DesignerZine, an online magazine and website for professional craft designers.

On board, designers will cruise along side manufacturers who have been selected as “companies designers most want to work with” in a poll conducted by Crop Away Cruises.  Before returning to port, the new Brainiac Certified™ Designers will participate in a Job Fair organized by Kevin Nelson of Scrapbook Premier trade magazine.

Education is the focus of this cruise however the schedule is set up to allow full participation in all of the activities available including shore excursions and night life on board the ship.

To plan your Designers School at Sea cruise with Crop Away Cruises, earn your Brainiac Certification™ and interview for designer opportunities with major manufacturers, visit the Crop Away Cruises website at www.cropawayretreats.com.

View ad that was emailed out in a recent newsletter.

technorati tags: scrapbooking+cruise, Brainiac+Scrapbooking, Scrapbook+Premier, DesignerZine

Canada's Scrapbook & Cards Today Hits Circulation of 150,000

Markham, Ontario, Canada - Scrapbook & Cards Today recently celebrated the 2.5 millionth hit to its website.  Over 150,000 copies of the first two issues of Scrapbook & Cards Today have been distributed via print and download internationally.    With the launch of the third issue in September, the print version of Scrapbook & Cards Today hit a distribution point of over 120 scrapbook stores, crops, retreats and events across Canada.  This achievement easily surpasses its goal for 2007.

Scrapbook & Cards Today is a free, 76-page, seasonally inspired and boutique-like publication. It showcases high quality and innovative designs, products, ideas and techniques.  The readers discover "back to basics" approach to scrapbooking and card-making that also challenges them to develop their talent and creativity.  "How to" features encourage the reader to experiment with a variety of products.

Scrapbook & Cards Today understands the importance of supporting local scrapbook stores as well as on-line stores.  By providing retailers with 100-300 copies of a free, high quality publication, the magazine is a powerful tool to grow their customer base, allowing them to draw their customers inside where they can effectively showcase the products featured.

With an experienced team in place, Scrapbook & Cards Today is a perfect medium for both manufacturers and retailers to display their products, interact with readers and continue the evolution of the scrapbook industry worldwide.  Readers indicate that because of the easy to follow instructions provided, they are now using products that they would never have used before.

Inside Scrapbooking Changes Name to Scrapbook Update

Blogger Nancy Nally has made some changes to her blog that offers scrapbooking industry commentary: Inside Scrapbooking is now Scrapbook Update.

Inside Scrapbooking's name is being changed to Scrapbook Update due to domain registration issues and to better reflect the content that has evolved here over time. Scrapbook Update will still have all the things that are familiar from Inside Scrapbooking: my commentary on industry issues, product reviews, and news and information that is of interest to scrapbook industry participants and consumers. But the new Scrapbook Update will be able to be accessed through it's own registered address at www.scrapbookupdate.com, as well as through its Typepad address, and I have introduced new content in the sidebar such as the "Useful Links" to free software tools.

Nancy also publishes an Editorial Calendar which lists major scrapbooking magazine and contest submission deadlines.

New Portable Storage Purse Released

Newcomer Skipping Stones Design has invented a portable storage system for everything from acrylic stamps to chipboard and rubons.  It is called the S*Purse and is in limited release until November. 

Large Mesh pockets, pen holders and S* Pockets inserts allow you to keep all your supplies at your fingertips.  Store acrylic blocks, cleaning supplies, inks, and stamps in clear view and within reach.  Ample mesh pockets fit any tool.  Use the shoulder strap to hang or remove the strap and store on shelf. 

Both stylish and functional, it is available in two sizes and colors.  Prices range from $19.99 - $30.99.  For more information visit their website at www.skippingstonesdesign.com

Paper Crafts Magazine to Launch National Card Making Day

Paper Craft Enthusiasts Nationwide Can Enjoy the Connection Handmade Cards Create by Celebrating This Day Individually, with Friends or at Local Paper Craft Stores

BLUFFDALE, Utah--(BUSINESS WIRE)--Sept. 18, 2006--Paper Crafts magazine, America's top crafting magazine for nearly 30 years, will kick off the first annual National Card Making Day, Saturday, Oct. 7. From this year on, the first Saturday in October will celebrate the very personal connection a handmade card creates between friends and family, and kick off the holiday card-making season -- the most popular time for creating and sharing handmade cards. Paper Crafts recognizes the need for this day as this fast-growing hobby now reaches one in six households according to a Craft and Hobby Association survey.

"Making handmade cards is a great way to connect not only to the card recipient, but also to a group of friends who make cards and do paper crafts together," said Stacy Croninger, editor-in-chief of Paper Crafts magazine. "With 92 percent of our readers making cards for the December holidays, Paper Crafts felt this was a perfect event to kick off the holiday card-making season."

During the week leading up to National Card Making Day, the Paper Crafts Web site, www.PaperCraftsMag.com, will provide fun and attractive card ideas, card-making tips, suggestions for group activities and projects, and recipes for snacks. On Saturday, Oct. 7, the Paper Crafts Web site will post hourly projects and giveaways.

Many craft retailers around the country will also be getting into the fun, although Croninger expects that really big things will start to happen in 2007, as both retailers and manufacturers celebrate National Card Making Day in its second year. She encourages consumers to call their favorite craft store to inquire about their participation, or to visit Paper Crafts' easy-to-use store locater at www.PaperCraftsMag.com/storelocator, to find a local retailer nearby.

"Paper Crafts is thrilled to sponsor the first annual National Card Making Day," added Croninger. "Scrapbookers have celebrated National Scrapbooking Day (the first Saturday of May) for nearly a decade. It's time for paper crafts enthusiasts to mark a special day of their own!"

About Paper Crafts

Paper Crafts magazine is the No. 1 creative source for innovative paper crafting products and publications. Each issue of the magazine features interesting articles, product reviews and easy-to-reproduce projects that contain clear step-by-step instructions and beautiful photography. Published eight times a year, Paper Crafts has a readership of nearly 240,000. The magazine is available at Barnes & Noble, Wal-Mart, Michael's and Hobby Lobby stores, as well as craft retailers nationwide. For more information about Paper Crafts, visit www.PaperCraftsMag.com

SOURCE: Yahoo! Finance

Scrapbook Answers Magazine Seeks An Editorial Intern

Found on CraigsList/San Francisco: Scrapbook Answers Magazine Seeks An Editorial Intern.  Originally posted 9/12.

Scrapbook Answers, the popular scrapbooking and papercraft magazine, seeks an editorial intern. This is a great opportunity for students, recent graduates, or anyone who wants to gain valuable publishing experience.

Please note, this position is unpaid. However, interns will be paid on a freelance basis for any assigned writing and design work. Enrolled students can earn school credit for this position.

Hours are flexible, but we are looking for candidates who can work in our South San Francisco office at least two days a week, approximately 15 to 20 hours a week. Length of the internship will be determined based on the candidate's availability.