PMA Reports Available in EBook form at Lulu.com

In February 2006, the Photo Marketing Association (PMA) conducted a survey of 10,000 consumer households in the U.S. The objective was to measure the current consumer involvement in scrapbooking, develop profiles of the major consumer segments, evaluate the emerging role of computers in the scrapbooking process, record purchasing patterns and spending, and gauge interest in archival-quality and acid-free materials. 

The PMA 2006 U.S. Consumer Scrapbook Report details the findings from the survey, revealing the size of the scrapbook market, the number of U.S. households involved in scrapbooking, spending habits of scrapbookers, the use of computers in scrapbooking, and digital camera ownership among scrapbookers. PMA Marketing Research also developed customer profiles for segments within scrapbookers, allowing for an inside look at these consumers. 

Professional Scrapbook Retailers Organization (PSRO) members can download the report at no cost from the PMA Marketing Research website and non-members can purchase a copy of the report via Lulu.com.  Other PMA reports are also available at Lulu, such as reviews and forecasts of digital camera sales and reports on digital imaging habits in Brazil, Germany, and Great Britain.