Via ScrapScene.com, Emily Adams' blog, and Ashley Smith's blog:
Jacksonville, Florida, June 12, 2006 – Advantus Corporation and Ashley Smith have announced that they will be discontinuing the Magic Scraps line of products beginning January 1, 2007. This was a mutual decision by both Ashley Smith, founder of Magic Scraps, and Kevin Carpenter, President of Advantus Corp.
Advantus will continue to sell Magic Scraps Scrappy Glue and Scrappy Tape on a go forward basis. The remaining Magic Scraps inventory will be available for sale while supplies last.
When asked about the decision to discontinue the Magic Scraps line of products, Kevin Carpenter said, “Advantus is committed to our craft and hobby division. At this time we find it necessary to focus our resources on the Cropper Hopper and Heidi Swapp brands. With the pending addition of two new major brands to be revealed at CHA Winter 2007, we made the difficult decision to discontinue Magic Scraps.”
Ashley Smith added, “I’m thankful for the experience that Advantus has given me, but I’m an entrepreneur at heart and happiest when I’m running my own business.”
Ashley and her husband Ben will be launching a new venture in digital scrapbooking, Polka Dot Potato (www.Polkadotpotato.com).
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