Angie Pedersen's Scrapbooking Industry News

Scrapbooking Retreat: A Journey of Faith by Reminders Of Faith

Reminders of Faith is hosting A Journey of Faith: A Weekend to Inspire at the Doubletree Hotel in Nashville on September 21-23, 2006. This weekend will provide ideas and encouragement to share each individual’s messages of faith, life and their personal stories. Inspiring speakers, classes, praise & worship times and interactive fellowship activities will complete A Journey of Faith weekend.

Sandra Joseph, spiritual scrapbooking author and co-owner of Reminders of Faith, and Rachel Bye of A Passion to Pray and author of “Scriptures at Your Fingertips” will lead the team of speakers. Kim Jaggers, a CLASS graduate, will be the opening speaker. Each Speaker will share their message of how God has been at work in their lives and how you can experience the same in your life.

The class offerings were designed with the goal of creating meaningful reminders of how God has worked in your life. Teachers include:

• Reminders of Faith authors Sandra Joseph and Marci Whitford
• Corinne French, Reminders of Faith Design Team member
• A Passion to Pray's Merry Graham and Rachel Bye
• Jennifer Maples of FaithScrappers
• Sarah Heidt of Praisebooking.com
• authors Susan Henson and Sue Ferguson
• ROF Design team members Christy Burch and Lorri Steer
• Tasra Dawson, author of the forthcoming "Real Women Scrap: Wisdom from the Scrapbook Page"

There are classes on journaling, paper crafting, decorating, remembering loved ones, praying, putting your photos to music and many other choices.

Sponsors include A Passion to Pray, Blue Grass Publishing, AccuCut, Me and My Big Ideas and Share His Story along with many other companies who share A Journey of Faith's vision.

Registration opened May 15 and is expected to fill quickly.

Sweepstakes for Scrapbookers: "Mom Memories"

ClubMom.com is currently running the "Mom Memories Sweepstakes", now through July 16, 2006.

There are three (3) ways to enter the Sweepstakes, all of which are free:        

1. Register with ClubMom and receive ten (10) entries: If you are not yet a member of ClubMom, you can receive ten (10) entries when you register for ClubMom during the Sweepstakes Period.       

2. Add your comments or advice to the online shout box: Receive one (1) entry per day each day that you visit http://www.clubmom.com and submit a message in the shout box.       

3. Take a Poll: Receive one (1) entry per day for each day during the sweepstakes Period that you visit www.clubmom.com and take the Daily Poll.

Grand Prize: One Grand Prize winner will receive an HP computer system consisting of: HP Pavilion Media Center TV PC, HP 17-inch Flat-Panel LCD Monitor, HP Photosmart 2575 All-in-One, HP Photosmart R927 Digital Camera, and $500 HP Gift Card. Approximate Retail Value of the Grand Prize:  $2,500.00

Enter to Win an HP Computer System plus $500 at ClubMom.

ScrapbookMarketing.com Addresses Marketing Needs of Scrapbooking Business Owners

One Scrappy Company, LLC, is pleased to announce the launch of the newest website in its web family: www.ScrapbookMarketing.com.

ScrapbookMarketing.com provides a variety of grass-roots marketing resources, tailored specifically to the craft and scrapbooking industry. The site offers a blog which is regularly updated with tips and resources that can help professionals promote their businesses more effectively.  Recent topics include Search Engine Optimization Tips, Free Press Release Distribution Sites, and Family-Friendly Marketing Ideas for the Summer.

ScrapbookMarketing.com is the online presence of Scrappy Marketing Solutions, a division of One Scrappy Company. Scrappy Marketing Solutions seeks ease the burden felt by many scrapbooking business owners to complete a never-ending task list.

Angie Pedersen, owner of Scrappy Marketing Solutions, elaborates. "When you own a small business, you're not just a CEO. You're also the head of accounting, the shipping and logistics manager, facilities coordinator, R&D, and often even the janitor. The last thing you have time for is marketing. You're just trying to keep up with what's on your plate. Scrappy Marketing Solutions takes marketing off your plate, and handles all the details for you."

Many scrapbooking business owners don't have time to research all the marketing options available. Or they just assume marketing will be too expensive. Scrappy Marketing Solutions provides services "a la carte", so business owners can choose a little or a lot of help, based on their marketing needs and budget. "They may choose to have one press release written now, and come back for a full website content re-write later," Pedersen explains.

Scrappy Marketing Solutions specializes in the communications needs of scrapbooking manufacturers and business owners, with the goal of helping clients "get noticed".  To achieve that goal, SMS offers the following services: press release writing, Blog Consulting, Business Copywriting, Marketing Consulting, Class Development, and Web Content writing.

To coincide with the launch of the website, ScrapbookMarketing.com is offering a free Special Report, "Scrapbook Marketing: 27 Ways to Promote Your Scrapbooking Business with a Blog!" This report presents 27 specific topics scrapbooking business owners can write about to help promote their businesses. It is available as an autoresponder file from the ScrapbookMarketing.com homepage.

New Crafting Magazine to Launch

Via the Wooden Horse Publishing newsletter:

ADORN is a new magazine that defines what it means to be "crafty" through embellishment.  Articles "will inspire your creativity and help you develop your own personal style" whether it is about fashion, home decorating or craft projects.  Christina Batch is editor-in-chief of this quarterly title, published by SoHo Publishing.  The Summer debut issue is due out in June and will be distributed in craft outlets and chain stores as well as select retail shops…

SoHo Publishing is an established leader in the craft magazine and book publishing arena. SoHo creates and publishes the most widely known and respected magazine titles in the knitting, crochet and handicraft industry.  Originally created as a division of the Butterick Pattern Company, SoHo has been an independent, full service publishing company since 2001.

   

They currently produce the following magazines:

• Knit.1
• Knit Simple
• Yarn Market News
• Cutting Edge

Sixth&Spring Books is the book publishing division of the company, producing approximately 30 new titles each year, with a backlist of over 100 titles, including the current Scrap City.

New Ezine to Benefit Independent Scrapbooking Businesses

Vanessa Ewbank has gathered a team of experienced scrapbook writers and designers to create Scrap Facts, an ezine for home based and online business owners.

As the owner of an online scrapbook store, www.Scraptabulous.com, Vanessa was frustrated by the limited business resources and information specific to business owners like herself. Scrap Facts www.scrapfacts.com, a web based magazine for online and home based scrapbook businesses, will provide those resources and information when the premier edition launches on June 7th.

Scrap Facts is a valuable tool to help online and home based scrapbook owners succeed in their business. A monthly ezine and member portal will highlight new and proven products; provide hints and tips; feature vendor information, class resources and marketing ideas for small businesses. Scrap Facts provides a unique connection between home based and online scrapbook businesses and vendors that understand the value of individual customer service and personal attention.

Scrap Facts offers a Featured Vendor section and advertising opportunities for the specialty scrapbook manufacturer and unique products.

Leave Memories Closing

According to the Leave Memories Design Team Blogs, owner Holli Boyd has decided to close her unmounted rubber stamp manufacturing business.

after a ton of thought and with a heavy heart i am going to close leave memories. the last year has brought so much change into my life — both good and bad — and my heart isnt in to it. not to mention i am exhausted all the time. getting pneumonia was a real wake up call for me — i had never been that sick before and i was unable to do any leave memories work — so nothing happened with the business. i believe the stress from the combination of being a single mom and running leave memories contributed to my immune system weakness.

CHA to Manage Summer Show

Elmwood Park, NJ, USA; May 16, 2006 —This year the Craft & Hobby Association (CHA) will assume responsibility for managing all aspects of the summer convention and trade show. The 2006 show will be held on Friday, July 21st through Sunday, July 23rd, 2006, at the Donald E. Stephens Convention Center in Rosemont, IL and will feature exciting new programs, events and networking opportunities.

The 2006 CHA Summer Convention and Trade Show will be the largest summer trade show for crafts. With over 500 exhibitors in more than 1,200 booths, the CHA Summer Show will feature the newest and best products for the upcoming buying season. Attendance is expected to exceed last year, with hotel bookings already 85% of last year’s level and still over two months remaining before the show.

“The 2006 CHA Summer Convention and Trade Show is chock full of firsts,” stated Steve Berger, CHA CEO. “ Not only is this the first year that CHA will manage all aspects of the summer show, but we have also added other firsts to make it even more successful and accommodating to our members. We have improved education topics, new beading and needle art pavilions, an industry roundtable discussion forum, new buyer programs complete with free coffee and wine and cheese receptions, a key note speaker and much more. The list of new activities goes on and on. As such, I am pleased to report that we are well on our way to building the CHA Summer Show into a strong annual buying/selling venue that’s the perfect complement to the powerful CHA Winter Show.”

This is a recap of key show features planned:

• Scrapbook exhibits and innovations
• Beading and Needle Arts Pavilions and product showcases
• Wider range of learning programs including the new industry roundtable discussion forums, buyer and exhibitor training sessions and expert course on marketing to women
• Widely acclaimed keynote speaker, Jason Jennings, delivering leadership tactics of the world’s fastest, most productive and best performing companies
• “Chicago My Kind of Town” Entertainment Spectacular with the popular Second City Comedy group, the 10 pc. Ovation Orchestra playing popular music and five Chicago themed food stations for dinner

The major focus of the Summer CHA Show is to discover emerging trends, get ideas and allow buyers to stock up for 3rd and 4th Quarter delivery and annual resets.

For the past thirty years, the Association for Craft and Creative Industries (ACCI) and Offinger Management have organized the sales, marketing, and logistics for the summer trade show in Rosemont, Illinois.  ACCI and the Hobby Industry Association formed a combined association, named the Craft & Hobby Association (CHA), in June 2004.  CHA finalized an agreement with Offinger to assume management of the CHA Summer Show, formerly known as the ACCI Show.  While details of the agreement were not made available, it was announced in March 2005 that the agreement would become effective with the 2006 Summer Show.

For more information on all the CHA Summer Convention & Trade Show programs and events, log on to www.chashow.org.

SOURCE: CHA Media.

Lasting Impressions Announces New Ecommerce Site for Customers

New Website Designed to Reach More Consumers While Offering a Convenient Online Buying Experience

SALT LAKE CITY, May 15 /PRNewswire/ -- Lasting Impressions for Paper, Inc., a leading scrapbooking company, today announced the availability of its new ecommerce website for consumers. In order to meet increasing customer demand and significant company growth, the website will allow Lasting Impressions to reach a much larger customer base and offer a convenient way to order online.

Winner of the Creating Keepsakes Readers Choice Award for the past eight years, Lasting Impressions' new website will showcase over 2,500 products, including its new Spring and Summer line of embossing templates, scrapbooking and card making products and digital photography multimedia software. All products will be displayed in full color and accompanied by detailed descriptions. The website is easy to navigate and reflective of Lasting Impressions' brand personality.

On a recent scrapbooking cruise, Kerry Hill, CEO of Lasting Impressions, realized how restricted scrapbookers are when it comes to purchasing supplies. Scrapbookers are typically familiar with "Big Box" stores which have a limited selection; boutique stores which are limited in number; or home shopping television programs. She saw a need for something more.

"We believe the new website offers a wide selection of Lasting Impressions product to more customers as well as an easy and convenient way to purchase them," said Hill. "Customers will now be able to make purchases anytime, from the comfort of their home, at work, or wherever they might have online access."

The company has incorporated sophisticated technology into the site including real-time order tracking through UPS, the ability for customers to search and browse personal order history and 128 bit SSL encryption. Customers can also generate a wish list and can order and send product to friends. The website's refreshed new look and feel is a testament to the company's innovative, design-driven heritage. The new website, found at http://www.LastingImpressions.com, is currently live and able to accommodate purchases.

SOURCE: Yahoo! Finance.

Photoshop Elements Summit coming to Chicago

Via Photoshop Elements Techniques Newsletter and Website: Photoshop Elements Summit.

You’re invited to a FREE training event from Photoshop Elements Techniques! Come and get hours of free instruction on the fantastic features of Photoshop Elements. Learn how to take control of your photos and get professional-looking results that will amaze your friends and family.

Not only is it completely free, but we’ll also be giving some cool stuff away. There’s no need to sign up. All you have to do is show up! So, bring your friends, bring your mother – heck, bring anyone you want – and join us for a session of Elements excitement.

 

Next session: Chicago, IL

Friday, May 19, 2006
Donald E. Stephens Convention Center
2:00 p.m. to 5:00 p.m.

For more information, call customer service at 866.808.2793

Call for Submissions: 2006 Scrappy Awards for Digital Scrapbook Design

Photoshop Elements Techniques Newsletter and Website has announced the 2006 Scrappy Awards Digital Scrapbook Design Competition.

The “Scrappy Awards” competition is free to enter (no purchase necessary). All scrapbook pages submitted must be created using Adobe Photoshop Elements software. 3rd party plug-ins and scrapbooking elements (digital buttons, papers, ribbons, etc.) and other applications may be used to create your artwork pieces, but the primary tool for the creation of your scrapbook page entry must be Adobe Photoshop Elements.  This competition is open to any and all Adobe Photoshop Elements users, at any skill level. 

Categories:
You may submit a single digital scrapbook page in any of the following categories:

• Holiday
• Patriotic/Military
• Sports
• Wedding
• Graduation
• Family
• Love/Romance
• Travel
• Baby
• Pet

Note: You may enter multiple categories, but you may only submit one digital scrapbook page design per category. 10 winners will be selected – one from each category. Winning entries will be featured in the Photoshop Elements Techniques® Newsletter and Website, plus each winner will receive prize packages.

The entry deadline is no later than 12:00 midnight, EST on June 30, 2006.  The “Scrappy Awards” winners will be announced September 08, 2006.