Making Memories announced that it has signed with Shopatron – an online service that enables consumers to purchase items directly through the MakingMemories.com web site which are then fulfilled by local independent retailers. The shopping service is now live , linked to from the Making Memories web site.
"This relationship is such a huge win for our retail partners, and for Making Memories," explained company Channel Marketing Manager Jodi Holbrook. "Participating stores build local traffic and generate extra orders, while our customers will be able to get all the supplies they want and in the quantities they desire."
Shopatron takes an innovative approach to building business with retailers by leveraging the benefits of the Internet to help manufacturers and retailers work hand-in-hand. By clicking on the "Buy Now" feature on the Making Memories web site, Shopatron instantly facilitates communication to the nearest retailer capable of fulfilling the order, therefore maintaining customer relations, quality service, and inventory control.
The Shopatron service is available at no cost to all independently owned Making Memories VIP customers. In addition to processing order requests, the service provides regular updates about individual store sales history, maintains information about best-selling items system-wide, and aids in sales forecasting.
"I was drawn to the Shopatron offer because I think it's going to be easy business," says Jen Korth, co-owner of Oregon's MySweetestMemories.com. "My customers won’t have to search for my web site – they can just find me through Making Memories. I think it's going to turn out great."
Roger Wellens, co-owner of the Lone Star Scrapbook Company in Texas, has great expectations for the Making Memories / Shopatron alliance. "I was pleased to see Making Memories add the Shopatron program to their services," he explains. "With other manufacturers, I'm already looking at increasing our purchase from 15 to 20 percent. I think Making Memories will move really well for us and that it will be real successful for our sales."
For more information about Making Memories and its new Shopatron sales services visit www.makingmemories.com.
SOURCE: Making Memories News Releases
[Editor's note: A number of other manufacturers also offer Shopatron's shopping service, such as Boxer Scrapbooks, Bound+Determined, Craft-A-Frame, EK Success, Leisure Arts, Mrs Grossman's, Sakura, QuicKutz, and Therm O Web.]