Lake Forest, CA -- Ellison, the leading manufacturer of hand-operated die-cutting equipment, has leverage its proud history of empowering creative expression to offer the creative marketplace a bold new brand, ellison design.
As today's total crafting solution, this new, advance and innovative die-cutting system features two sizes of die-cutting machines and over 200 designs across several mediums for both endless and effortless creative possibilities.
"Countless hours of dedicated research and innovative technology have resulted in a brand we believe will be preferred by consumers of all ages, backgrounds and creative objectives," said Lisa Corcoran, CEO of Ellison.
At the heard of ellison design is the Big Shot machine, which combines big dies and big technology for a big splash -- not to mention big time compatibility with the Sizzix system. The blue Big Shot is 100% compatible with the current Sizzix product library, and is 40% lighter and 20% wider than the original Sizzix machine.
With the Tag-along machine, the Big Shot boasts its own perfect little buddy. Whether at home or on the go, this smaller die-cutting and embossing solution is 100% friend with all Sidekick materials and appeals to everyone, from young crafters to die-hard enthusiasts. Plus, the Tag-a-long is easy to spot in hot pink.
Compatible with the Big Shot, Thick Cuts dies, like their name implies, precisely and quickly cut thick materials such as cardstock, felt, fabric, foam, magnet, leather, aluminum and countless other materials.
These premium-quality, low-cost dies are constructed from the finest materials used in the die-making industry and are positioned to set a standard for affordable, creative tools.
Thin Cuts dies are made for use with either the Big Shot or Tag-a-long to delivery high accuracy at a low price for a decorative die. Unlike other brands, Thin Cuts come fully assembled with the ejection foam applied. In addition, Thin Cuts feature a cutting area that is 40% bigger and, on average, 30% lower than competitor prices. Thin Cuts were quality tested in ellison design machines to ensure they create thousands of cuts compared to the hundreds of cuts offered by competitors.
Along with fun shapes and designs, Thin Cuts are available in ready-to-use Alphabet Sets. Each set includes 35 Thin Cuts to artistically render uppercase, lowercase, numbers and punctuation shapes as unique alphabets specifically spelling out a signature style. Each set comes complete with its own stackable Plastic Storage Case.
By modifying the Thin Cuts format slightly to include a clear back, Ellison was able to add Window Cuts to its new product lineup. These "see through" dies allow for easy and exact cropping and cutting. Window Cuts are available in circles, squares, tags and other shapes.
Extended Cuts feature an extra long size -- the equivalent of five Thin Cuts placed side-by-side -- so that crafters can create extra cute and clever designs for a full 12"x12" scrapbook border, card wrap or decorative elements on any project.
Featuring the Ellison-patented embossing system, Easy Emboss uniquely utilizes a repositionable brass stencil and counter die to create instant elegant embossing, eliminating the need for either a light table and stylus or plates and rubber sheets.
In the months ahead, ellison design will be continuously expanding its product line to keep crafters' tools timely and their imaginations inspired. These product offerings will be available at fine retailers everywhere.
About the ellison design brand
Self-expression comes from within. But ellison design helps it along, empowering individuals of every skill level to create unique crafts and embellishments for scrapbooks, cards, home decor and fashion more quickly and easily. Launched in 2005 by Ellison, the innovator of Sizzix, this new brand of proven technology features a diverse and growing product line with unique, inspiring designs in several mediums. For more information on ellison design, visit www.ellisondesign.com.