PROFESSIONAL PROFILE
Marketing Consulting | Brand Awareness | In-Depth Research | Technical Troubleshooting | Editing | SEO | Podcasts | Blogging | Press Releases Great Sense of Humor
As the author of 3 best-selling, critically acclaimed books, and website administrator/ content editor with 13 years’ experience, I am uniquely qualified to create web content to enhance your customers’ experience.
My passion is content marketing – developing and publishing valuable content that helps build brand awareness and establish informational resources that enhance corporate image.
I use the marketing experience I gained in promoting my books to fuel ideas for innovative marketing strategies. I consulted with manufacturers for 3 years to increase customer loyalty through the use of online marketing tools such as search engine optimization (SEO), blog and social media marketing, online press releases and web copywriting.
ACCOMPLISHMENTS
WEB CONTENT
- Collaborated on online banner ad campaign that outpulled ad agency campaign by 12%.
- Certified as a “social media ninja”, to monitor the social mediasphere to interact with the public to promote brand awareness, enhance corporate image and support new product launches.
- Increased Star Trek-related copy on Sprint.com by 100%
- Acted as project manager for internal website audit, detailing over 1000 webpages, and coordinating categorization efforts of two colleagues.
- Created and administrated Sharepoint wiki as central collaboration space
SOCIAL MEDIA STRATEGY
- Recruited to conduct social media marketing breakout sessions for 100+ business owners at international conferences.
- Created multiple Facebook fan pages with a 300%+ increase in fan base through a single promotion.
- Conducted the first Virtual Book Tour in industry, visiting 15 sites over 2 weeks, resulting in 5600+ message board posts during the tour.
- Published weekly ezine newsletter; email list grew 2078% within first 3 years.
- Industry marketing website ranks #1 in search engine results.
TECHNICAL DOCUMENTATION & SUPPORT
- Streamlined and standardized orientation process, increasing the number of new clients processed by over 700% in the first year.
- Proactively edited and refreshed a 40-page technical orientation guide to ensure consistent communication during procedural training.
- Graphic Design experience: Photoshop Elements, MS Publisher, GIMP
- Content Management System experience: PHP Nuke, Wordpress, Blogger, Typepad, Joomla, KANA.
- Intermediate knowledge of HTML.
- Familiarity with CSS.
- Working knowledge of SQL.
Contact me today to discuss how I can help with your marketing communications needs.
