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Angie Pedersen

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  • "Angie wrote an awesome press release for us and advised us on marketing and preparing for our first CHA show. The service was professional and high quality. Angie’s experience in the industry was extremely helpful as we created the press release and prepared for the CHA show. She advised us in many different aspects of our business in addition to the press release, and we were much more prepared for the show as a result. Her immense knowledge of the industry is invaluable to newcomers, and she treats every question like it is important. Angie performs her job with the utmost professionalism and integrity. She is a terrific writer and has wonderful ideas for marketing on any budget." -- Christie Welch, co-owner, Two Chicks Designs

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Scrapbooking Press Releases

"A news release is often your only chance to make a great first impression. Newspapers, magazines and trade publications receive them by the truckload. That means sloppy, inaccurate, pointless releases are the first to hit the newsroom wastebasket."

-- Joan Stewart, PublicityHound.com

[PLEASE NOTE: WE ARE NOT CURRENTLY ACCEPTING NEW MARKETING CLIENTS.]

Here at Scrappy Marketing Solutions, we have a deep understanding of news value in the scrapbooking industry. We know what the media wants to see in a press kit, because we work with and in the media. And as scrapbookers, we are your target market!

We can expertly design your press kit to catch the attention of editors in the crafting industry. My expertise and insider insight will provide you with all the essential elements you need for an effective press kit (and at a fraction of the price of a commercial public relations agency).

What makes a successful press kit? Let's consider the goals of a press kit:

  • Awareness: You want the media to know that your products are available. If people don't know about your products, they can't buy them.
  • Updates: You want the media to know what's new from your company, and what's changed
  • Turnkey information: You want the media to be able to use your information for articles and news briefs, as quickly as possible. An effective press kit makes it easy for them to use your information. Help the media do their job!
  • Jumping-off Point: You want the media to get ideas for potential articles they could write, featuring you and your products.
  • Contact Information: You want the media to know how to get a hold of you, and where they can follow up for more information.

Scrappy Marketing Solutions can help you achieve these goals!

Let us write press releases for you, and eliminate all the guesswork. These solutions are custom tailored to your specific marketing needs. Some of the services available:

  • Press release writing: $125
  • Tip Sheet writing: $125
  • List of article/interview ideas: $75
  • Promotional Article writing (staff interviews, company profile, etc): $125

Other PR services available, and quoted on a per-project basis:

  • Review-and-Revise press releases you've written
  • Crafting custom publicity campaigns
  • Press Release Distribution to online news agencies, including a live link back to your site. All major search engines such as Google, Yahoo, and MSN Search index these press releases.  Additional fees will apply.

Once Scrappy Marketing Solutions has created your press kit, you will enjoy these benefits:

  • You will feel confident, knowing that your press kit is well-written AND contains useful content.
  • You will feel secure knowing your company will be represented in a professional manner, by someone who is passionate about scrapbooking. Who better to help promote your company than someone with an intimate understanding of the industry?
  • You will save your precious time, so you can concentrate on getting your booth ready, and focus on how to increase sales.
  • After we write or edit a press release for you, you own it. You can use it for whatever promotional needs you have. Make the most of your promotional investment!

BONUS BENEFIT

  • Your press releases and product images will be posted on Angie Pedersen's ScrapbookingIndustryNews.com, which is viewed by scrapbooking devotees, designers, retailers, and media. We also follow up by email with a link to your story for your files.

Examples of our press releases:


"Angie wrote an awesome press release for us and advised us on marketing and preparing for our first CHA show. The service was professional and high quality. Angie's experience in the industry was extremely helpful as we created the press release and prepared for the CHA show. She advised us in many different aspects of our business in addition to the press release, and we were much more prepared for the show as a result. Her immense knowledge of the industry is invaluable to newcomers, and she treats every question like it is important. Angie performs her job with the utmost professionalism and integrity. She is a terrific writer and has wonderful ideas for marketing on any budget."

-- Christie Welch, co-owner, Two Chicks Designs

Bottom Line:We will deliver exceptionally good writing in a highly professional manner. You will receive a useful press kit, and have one less thing on your to-do list.  

Contact us today!

You can significantly increase the effectiveness of your PR efforts. Don't put it off! Be proactive about your company's marketing--DO IT RIGHT NOW. Imagine the relief you'll knowing your press kit is all taken care of.  Email me today and let's get started! [PLEASE NOTE: WE ARE NOT CURRENTLY ACCEPTING NEW MARKETING CLIENTS.]