Digital Photography Research Statistics

• In 2005, digital camera users captured approximately 17.1 billion images with their cameras, according to the Photo Industry 2006: Review and Forecast by PMA Marketing Research. They printed 4.5 billion of these images, and including multiple copies, made a total of 7.9 billion prints. The gap between pictures captured and those printed is common with digital photography, as many users capture multiple images of the same shot, or just take many photos of an activity, but then only print the best ones. [Source: PMAI.org]

• According to the U.S. Photo Industry 2007: Review and Forecast report just published by PMA Marketing Research, 21.4 percent, or more than one fifth of households that made no prints from their digital cameras in 2006 purchased some other photo-related product or service such as a photo book, personalized calendar, or other item. This percent is almost double from 2005 when only 12.3 percent of the members of this group made photo-related purchases. In terms of absolute numbers, the size of this group went from about 7 million households in 2005 to almost 15 million households in 2006. [Source: PMAI.org]

• According to PMA Marketing Research, spending in major photo categories -- digital cameras, digital printing, photo books, calendars, greeting cards, posters, and other custom items, as well as, home digital printing consumables -- grew 11.2 percent in 2006 compared to 2005. Specifically, Total spending grew from $9.9 billion in 2005 to $11 billion in 2006. [Source: PMAI.org]

• The results of a scrapbooking survey from PMA Marketing Research revealed that in 2005, 13.5 million consumers, or 12 percent of U.S. households, completed at least one scrapbook project. Twenty-nine percent of U.S. households have tried scrapbooking, and 20 percent have completed a project in the past. Since much of scrapbooking involves photos and memories, it is not surprising that digital camera owners are more likely to be scrapbookers than the general population. Thirty-five percent of digital camera owners have ever started a scrapbook project. Preservation of memories is the reason most cited by consumers for why they use their digital camera. [Source: PMAI.org]