I caught Paul Gillin's column in B2B magazine yesterday on how curation is the new creation. This quote hit home:
"...humans face a problem our species has never confronted before: We have too much information. Our challenge has shifted from finding what we need to filtering out what we don't. Today, curation is nearly as important as creation."
He continues with four suggestions on ways for curate (or gather and compile) content.
2. Curated Microsites
3. SmartBrief-Style eNewsletter
4. Curated Twitter Feed
I like to think I've been a content curator from way back in the day - when I started my font site in 1998, I gathered and compiled all the freeware fonts featured in Hall of Fame scrapbooking idea books, and offered them for download in one place. I went on to edit an industry news blog that acted as a clearinghouse for newsbytes from all segments of the industry. I also wrote books that gathered a variety of inspirational resources in one place.
Rather than a "hunter and gatherer" in the wild, I prefer to think of myself as a "gatherer and compiler" in the social sphere, separating the wheat from the chaff of information, to bring you just the information and ideas you need to help get that marketing mojo flowing. That, it would seem, is what content curation is all about.