Google Instant Means Big Changes for Marketers

5 Ways How Google Instant Changes the Game for Search Marketers

There are several critical implications that need to be considered by search marketers.

1. Brevity is the soul of wit
2. Impression counts may increase
3. Your competition list just got longer
4. Predictive search = keyword research
5. Real-time is the new fast

Read the whole article at mpdailyfix.com

In this article from MarketingProfs.com's Daily Fix blog, David Felfoldi offers an analysis of what Google's new "Instant Search" means for people who do business online. His commentary is useful not only for people who use AdWords as an advertising vehicle - it's also helpful for anyone looking to improve their search engine rankings and traffic.

I was particularly struck by his third point, about "long tail keywords" - being super-drilled-down in your niche may not be as desirable as it once was, if others are found (and selected) in search engine results before you are. Interesting observation. I also think his suggestion for "marketers to monitor their AdWords accounts closely in the next few weeks" is valid - or web traffic analytics in general, to see what search terms are bringing people in, in case any trends start to change.

Posted via email from Angie Pedersen's Posterous

Comments

[Duncan]

Hi Angie,
Really good post and nice insight on David's article.
I agree that the notion of long tail searches getting reduced or diluted is very interesting. Monitoring that will be revealing; though I think serious prospects/consumers will ultimately end up with the long tail search they are looking for. So perhaps this predictive search is simply a different means to the same end - so ultimately the same strategy applies but the tactics might change.
Thank for the post and your insight, definitely gave me some things to think about.

[Angie Pedersen]

Thanks so much for your thoughtful response, Duncan. You make good points. It would be nice if you're right about being able to use the same strategy - there's enough about SEO to remember as it is, without changing the rules of the game now! :)