5 Ways How Google Instant Changes the Game for Search Marketers
There are several critical implications that need to be considered by search marketers.
- Brevity is the soul of wit
- Impression counts may increase
- Your competition list just got longer
- Predictive search = keyword research
- Real-time is the new fast
In this article from MarketingProfs.com's Daily Fix blog, David Felfoldi offers an analysis of what Google's new "Instant Search" means for people who do business online. His commentary is useful not only for people who use AdWords as an advertising vehicle - it's also helpful for anyone looking to improve their search engine rankings and traffic.
I was particularly struck by his third point, about "long tail keywords" - being super-drilled-down in your niche may not be as desirable as it once was, if others are found (and selected) in search engine results before you are. Interesting observation. I also think his suggestion for "marketers to monitor their AdWords accounts closely in the next few weeks" is valid - or web traffic analytics in general, to see what search terms are bringing people in, in case any trends start to change.