There's still a great deal of misinformation about the Federal Trade Commission (FTC) Guidelines for Endorsements and Testimonials (FTC Guides or Guidelines) wafting around on the Internet, and from time to time, it makes its way into mainstream media stories.
We're trying to chip away at it. Blog With Integrity did the two free disclosure webinars last year. My colleagues and I leave comments with accurate information when we find posts and articles with errors. Just about every blogging conference since the beginning of the year has had a session about the guides, and we're doing the Bridging Brands and Bloggers webinar for PR, marketing and advertising professionals next Tuesday.
But the misinformation persists. So, it seems like the time is now for a little debunking of the urban myths about the FTC guidelines.
MYTH: There's an $11,000 fine for violations of the guidelines.
How have you changed how you post content online due to the new legislation? What facts/myths have you read, or have you been most worried about?