Blog Marketing: Blog Your Event

Here's a great example of a blog promoting an event: NGS 2008 Genealogical Conference Blog.

This blog promotes the 2008 National Genealogical Society Conference in the States and Family History Fair by highlighting different speakers and sponsors.  Not only does this give blog readers a taste of what they would find at the event, but it also offers insight into the expertise of their speakers.  Highlight posts point out the speakers' history, accomplishments, and memberships - all of which point to their expertise, enticing readers to come check out their presentations.

I also like that the blog provides prominent links to conference registration and hotel reservations - both "above the fold" (before readers have to scroll down to access more content).

A Scrappy Marketer's Hat Tip to local hosts of the NGS Conference!