How Reading Cosmo Can Quadruple Your Blog Traffic

Via Denise Wakeman's How to Build A Better Blog, a link to Brian Clark's Cosmo Technique for Blogging Inspiration.

Stop by a news stand and check out the headlines on the cover of any consumer-oriented magazine. They’re all written by pros who make good money getting people to pick up periodicals and drop them in the grocery basket.

I like Cosmo because the subject matter is so lurid, it makes things fun.

Clark also issued a challenge based on Details magazine.  I like how Clark offered "assignments" to various bloggers, based on actual headlines - he tailored each assignment to each blogger's niche, which will give you a little guidance in tailoring mag headlines for your own needs.

This tip can help you come up with not only great blog subject lines - use magazine cover headlines to help with newsletter subject lines, and even article/blog content ideas - especially if you scan scrapbooking/craft magazine covers.  If one of the mags is covering chipboard or ribbon or digital photography tips, you can bet that's what their readers are interested in.  And those readers are your customers - so give them what they want!

 

Comments

[Brian Clark]

Hey thanks for the mention... you get it perfectly. :-)