Does Your Business Help Your Customer Tell Their (Status) Story?

Recently seen at TrendWatching.com: From status symbols to STATUS STORIES.

STATUS STORIES: As more brands (have to) go niche and therefore tell stories that aren't known to the masses, and as experiences and non-consumption-related expenditures take over from physical (and more visible) status symbols, consumers will increasingly have to tell each other stories to achieve a status dividend from their purchases. Expect a shift from brands telling a story, to brands helping consumers tell status-yielding stories to other consumers.

[Angie's note: emphasis mine]

Huh.  How do you suppose this will translate in the scrapbooking industry/community?  I'd love to hear your thoughts.