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  • "Angie wrote an awesome press release for us and advised us on marketing and preparing for our first CHA show. The service was professional and high quality. Angie’s experience in the industry was extremely helpful as we created the press release and prepared for the CHA show. She advised us in many different aspects of our business in addition to the press release, and we were much more prepared for the show as a result. Her immense knowledge of the industry is invaluable to newcomers, and she treats every question like it is important. Angie performs her job with the utmost professionalism and integrity. She is a terrific writer and has wonderful ideas for marketing on any budget." -- Christie Welch, co-owner, Two Chicks Designs

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Does Your Business Help Your Customer Tell Their (Status) Story?

Recently seen at TrendWatching.com: From status symbols to STATUS STORIES.

STATUS STORIES: As more brands (have to) go niche and therefore tell stories that aren't known to the masses, and as experiences and non-consumption-related expenditures take over from physical (and more visible) status symbols, consumers will increasingly have to tell each other stories to achieve a status dividend from their purchases. Expect a shift from brands telling a story, to brands helping consumers tell status-yielding stories to other consumers.

[Angie's note: emphasis mine]

Huh.  How do you suppose this will translate in the scrapbooking industry/community?  I'd love to hear your thoughts.

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