Internet Marketing: Tips from a Facebook Guru

Denise Wakeman has posted a summary from a recent teleseminar/interview on her blog, Biz Tips Blog: Internet Marketing Tips: Facebook Tips from Mari Smith.

I admit, there's not a lot on this list I didn't know already, but it's a good basics guide to "working" Facebook, or any social networking community/site.  There were a couple of suggestions I knew, but haven't put a lot of effort into developing yet, mostly as a matter of time.  So the list is a good reminder that you can't reap the benefits of that which what you don't work.

Facebook expert Mari Smith suggests setting up a Page for your business.  I have done that for Scrappy Marketing Solutions, but I'm not really "working" it.  Mari also suggests setting up Events for your business - these don't have to be events within Facebook - you could post about real-life events like crops or speaking engagements.  It's a way to spread the word to "Fans" of your business, and your Facebook Friends.

Mari Smith is the instructor for a free online class on Facebook marketing techniques called "Facebook Fortunes" via Podclass.com.  Free is good - you should check it out!

Comments

[Denise aka The Blog Squad]

Thanks for helping spread the word about Facebook, Angie. Yes, the tips are basic, and there are a lot of people in our market who haven't jumped on the Facebook bandwagon yet. I'm having a lot of success with the Events listings and have to confess that I haven't set up a Blog Squad business page yet!

Blog on!

[Mari Smith]

Hey Angie - thanks for the props. :) To get good business results on Facebook, there are some basics for sure. However, there are also many advanced techniques and most of them take time - not necessarily big time daily, but spread out over time. I have people ask me when they can expect the money to start flowing... :) it sure doesn't happen overnight.

Facebook is a medium to see and be seen, and to connect with possible clients & collaborators. (By the way, the jury is still out for me as to the real effectiveness of having a page - however, just having one up that is kept reasonably up to date is better than not having one because of the Google ranking!)