Shameless Self-Promotion with New Year’s Resolutions
In the words of Photojojo blogger Nichole Esmon, "Goodbye 2007, Hello Two Thousand and Awesome!" (love the phrasing of that)
It's New Year's Eve, and many people's thoughts turn to resolutions. Why not take a cue from Esmon and the Photojojo blog, and use resolutions to remind your customers of the great content you've been offering them?
A little background...Photojojo.com is an online store that sells photo-related products. As such, their blog offers tons of valuable photo-related resources, presented in a fun, edgy writing style. For New Year's, Esmon compiled a tip list of 19 photo resolutions for Photojojo's blog/newsletter. Many of the tips refer back to content previously posted on Photojojo's blog.
Very clever - a Scrappy Marketer's Hat Tip for this marketing-via-resolution-tipsheet idea. It's actually quite useful for their readers - the tip list provides links to posts readers may have previously missed, or forgotten to follow up on. But putting all these links in one post also reminds readers how much they enjoy reading Photojojo, and that oh yeah, they've been meaning to check out that cool gadget in the store. Plus, all the internal links to specific posts also help with search engine juice. Win Win.
So - what kind of resolutions list can you come up with for your business? Triscape, makers of digital scrapbooking software FxFoto, could provide a list of "5 Photo Organization Resolutions for 2008". Author Lisa Sanford could write up, "10 Cultural Holidays Not to Miss in 2008". A local scrapbooking store could put together a simple "Getting to Done - 10 Scrapbooking Resolutions", with tips on quickly working through your stash (of photos AND/OR supplies!).
What tips could you offer that would highlight content you've already written, and that would point people to the products/services you offer? Give it some thought and get posting! Feel free to leave a link to your professional resolution list in the Comments!
That's great advice Angie. I'll be sure and use it next year after I have built up a list! :)
To start this year off right, I made a list of my resolutions and turned it into a sale at resolutionsale.com, my first sale ever! So far the sale is going somewhat slow, probably due to the holidays and my difficulty in reaching JV partners, but the sale is converting at 3% and the OTO is converting at 85% so I can only hope that will keep up!
Happy New Year, blessings to all!
Nelson Minica
Posted by: Nelson Minica | January 02, 2008 at 12:52 AM