Earlier this week, popular photo blog/newsletter Photojojo posted about one of their new "discoveries" - the circle cutter. I admit, when I read this post, I scoffed a bit - scrapbookers have known about, and used, circle cutters since waaaaay back in the day. (Though I must also admit I still remember the sheer joy I felt upon receiving my first circle cutter as a birthday gift back in 1998...oh, the ladybug pages and ice cream cones I did make! But I digress...)
Well, Susan apparently didn't sit scoffing silently, as I did. Apparently she contacted them to scoff to their faces. (well, probably not quite so in-your-face as that - those New Englanders have such nice manners.) She posted on her blog that circle cutters have indeed been around for a while and are a staple in many scrapbookers' tool shed. Then she sent Photojojo a link to her blog post. Photojojo's response? They blogged about it, and shared some linky love with her. So now her name and her blog have been shared with the hundreds of people who read their blog. And her appearance there is like an implied endorsement by Photojojo - sort of like, "this lady knows her stuff; you should check her out."
That's powerful marketing juju - Susan shared her knowledge and now comes off as an expert in her field. (Now that term, she'll scoff at.) But we all know positioning is very valuable when it comes to your brand - if people believe you are an expert, that you know what you're talking about, and that you're in tune with your industry, they're more likely to do business with you.
So when you see or hear something that doesn't sound quite right - or even sounds exactly right - speak up! Email, leave a comment, or call in - agree or disagree and share your expertise. It's an easy way to put yourself and your business in the spotlight.
A Scrappy Marketer's hat tip to Susan! You go, girl!