Holiday Marketing: Offer a Gift Guide

Found this great marketing tip on B. Line with Beth Mauro (editor of Scrapbook Retailer magazine):

...There's nothing like the power of suggestion to influence a sale. That is why merchandising, advertisements and project samples are so vital to scrapbook store sales. So this holiday season, why not create your own holiday gift guide?

Select hot items that are especially gifty. Choose things in different price ranges and advertise them as such "Under $5, "Under $25, Under $100 (go for it! there is always a husband who needs something with WOW!) Get employees involved- maybe you want to have "Sandy's Picks" or "Beth's Pick's" to add a personal spin.

Take digital photos or request some from the manufacturers (if you can do it yourself you can probably do it faster- busy time).

She goes on to offer five ideas for using your own Gift Guide, no matter your market or audience. 

Are you planning any special holiday promotions?  How are you rolling them out to your customers/clients?  Please leave a comment and share!