Viral Scrapbook Marketing: Tinkering Ink Blinkies

I recently spotted a great grassroots/viral marketing idea on the Tinkering Ink BLOG. They are offering “blinkies” graphics for people to post in their message board signature lines (aka “sigs”). The little animated graphics scroll through various marketing slogans and feature some branded Tinkering Ink images.

TI goes a step further by providing coding instructions on their blog and on their message board, specifying how to post a blinkie to a message board sig.

THEN they go even another step further, and declare that they “will be hunting down Tinkering Ink blinkies online and giving away prize packs filled with Tinkering Ink goodies to random customers we find displaying our blinkie on their signature”. By choosing random winners (instead of submissions, or a talent contest), people are more likely to use the blinkie, in hopes that they could be noticed and chosen. And every time someone uses the TI blinkie, the marketing message is passed further down the pipeline.

A Scrappy Marketer’s Hat Tip to Tinkering Ink!

Comments

[PaintChip]

This is such an interesting marketing idea. I love it!

I especially like the part where they are incentivizing this with their freebies to found blinky posters.

I’d be interested in hearing more about the outcome of their marketing campaign.

Thanks for sharing this article with us.