Found this resource in Andy Wibbels' blog, on the topic of Build Your Blog’s Traffic with an Editorial Calendar. In this post he mentions the call he recently did with Yvonne Divita from Lipsticking, where she shared the idea of using an Editorial Calendar to work through Blogger's Block.
In that call, she suggests bloggers use an editorial calendar to keep their blogging on track throughout the week: pick a topic to cover for each day of the week and stick to it. That way, there’s no friction in figuring out what to post for a given day. You can choose certain topics for each day of the week, a certain category to post in, a certain type of post format (interivew, top 10 list, etc). The important part is that you are removing another brick of potential writer’s block.
Andy takes her idea a step further by offering an Excel file for this calendar, and offers instructions on how to use it. Great resource!
Combine this tool with an understanding of the 10 Reasons Why Scrapbooking Businesses Need a Blog, and you are on your way!
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