Inbound Marketing Certification


Certification Criteria

I am pleased to report I recently completed the certification process at Inbound Marketing University - I am now an Inbound Marketing Certified Professional. In their words, here's what that means:

The Inbound Marketing Certification acknowledges the recipients proficiency in Inbound Marketing principals and best practices. These principles include: blogging, social media, search engine optimization (SEO) lead conversion, lead nurturing, and closed-loop analysis. In order to receive the Inbound Marketing Certification, the recipient must pass a comprehensive certification exam with a score of 75% or higher.

The Honors Distinction is awarded to graduates with an exceptional understanding of inbound marketing. The top 15% of exam takers with a 90% score or higher receive this honor.

 

Posted via email from Angie Pedersen's Posterous


My own QR Code

When I was at a recent Social Media Club meetup, I met Sarah Evans, and was greatly impressed with her custom nametag. She had generated a QR code with her contact information, and added it to her nametag. Very clever idea, I thought.

For the uninitiated, per Wikipedia:

A QR Code is a matrix code (or two-dimensional bar code) created by Japanese corporation Denso-Wave in 1994. The "QR" is derived from "Quick Response", as the creator intended the code to allow its contents to be decoded at high speed.

QR Codes storing addresses and URLs may appear in magazines, on signs, buses, business cards, or just about any object that users might need information about. Users with a camera phone equipped with the correct reader application can scan the image of the QR Code to display text, contact information, connect to a wireless network, or open webpage in the phone's browser
.

So I could be cool, too, I created my own QR code at Kaywa, using my LinkedIn profile URL as the 'base'. I plan to use it to make my own nametag for group social events.

qrcode

And here's one that redirects to my Card.ly page:

qrcode

Feedback welcome - I'm curious if someone could "shoot" their smartphone at a computer monitor and still be able to decode the image. Also, have you experimented with QR codes at all?


I Wordled Myself

So I Wordled my blog.

Wordle is a toy for generating “word clouds” from text that you provide. The clouds give greater prominence to words that appear more frequently in the source text. You can tweak your clouds with different fonts, layouts, and color schemes. The images you create with Wordle are yours to use however you like. You can print them out, or save them to the Wordle gallery to share with your friends.

Wordle: BlogofMe

(clicking the graphic above will take you to the full-size image at Wordle.net)

Man, it looks like I talk about a whole lotta nuthin'! I think I might need to rethink my blogging strategy and come up with a little more direct...direction.  (I mean, really - when "cheese" counts as much as, if not more than, "yarn"...well, it's time for some soul searching.)


Follow Angie on Twitter

I am totally tweeting up a storm these days - I manage to fit in multiple updates a day, which is much more frequent than I am able to pull together a post here.  I share all sorts of cool finds, and little bits of my day.  And even better, I started a Book of Me account, where I will be sharing *all* Book of Me-related tips, quotes, prompts, and general inspiration to help get you pumped to scrap your stories.

http://www.twitter.com/AngiePedersen
http://www.twitter.com/BookofMe