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June 2010

Job Search 2.0: "Elevator Speech" for the Ideal Job

As a part of my ongoing job hunt for a marketing communications position, I attended a couple of job club meetings this week. Each provided me with the opportunity to present/practice my "Elevator Speech" for what kind of work I'm looking for.

At the first meeting, I said something like, "I'm looking for something in marketing communications, writing, ideally with some components of social media marketing, like updating blogs, websites, Facebook Pages, and Twitter, stuff like that."

All the key points are there, but not exactly hard-hitting or powerful.

At the meeting I attended tonight, I said something like, "I'm in marketing communications...I'm a writer. So I'm looking for some position with writing, updating things on the web, stuff like that."

Not exactly an improvement.

During the meeting, I reworked things in my head a bit (I wasn't impressed with the speaker). How does this sound?

"I'm looking for a marketing communications position where my compelling web content will help build and promote brand awareness for a company's products or services."

Too much? Not enough? I'm thinking it's a work in progress... I welcome your comments.

But while I am still working on the presentation of that, I did fine-tune an "ideal" job description. I have a couple of friends working with me on the same contract, and as such, theirs ends the same time mine does - at the end of June. So we discuss our respective job hunts, and try to pass along leads to each other. To make it easier for them to recognize what would be a good lead for me, I copied and pasted several job descriptions from job boards, and pared it down to the essentials of what I would ideally like to find, along with several possible job titles.


Possible Job Titles:

  • Web Content Writer
  • Digital Content Specialist
  • Social Media Coordinator
  • Marketing Communications Specialist
  • Content Manager - Web
  • Content Specialist
  • Associate Editor – Web
  • Online Marketing Professional

General job description: Act as company ambassador/evangelist: Develop company’s strategy to reach and attain new clients/customers, stir discussion, and drive traffic to company website and social media platforms. Responsible for writing and publishing Web content; maintaining and updating Web pages/blogs; monitoring and responding to user-contributed website content; and participating in social media efforts for the company.


If you're looking for a job, I encourage you to put together your ideal job description. Not only will it help others find the best potential matches for you, it will help you better refine/define what you want for yourself.

Another job hunt success for me this week was the completion of my online resume. While I have essentially the same information posted to my LinkedIn profile, I'm 'hedging my bets' with more content posted elsewhere, for whatever search engine juice it might provide for me.

What have you done to make progress toward your goals this week?

Job Search 2.0: LinkedIn

As I mentioned in a previous post, I am currently looking for a permanent full-time job in marketing communications, ideally generating web content and coordinating a social media presence. As such, I in the process of trying a variety of job search techniques in order to put myself in front of influential people and hiring authorities.

One tool I have been experimenting with is LinkedIn, a professional social networking site. I say "professional" because the site is all about keeping in touch with one's existing business contacts, and making new contacts, helping you "make better use of your professional network and help the people you trust in return." This differentiates LinkedIn from, say, Facebook, which originated as a means to keep in touch with college friends (though, of course, Facebook does have business/professional applications - pun intended).

I have had a LinkedIn profile since 2004, and have a fair number of contacts.  Several job search books and articles I have read recently have indicated that an increasing number of recruiters rely heavily on LinkedIn profiles in their searches for candidates, so I have been working on 'beefing up' my profile.

As a part of my revamping efforts, I started with the Summary section of my profile, updating it with what I had recently (re)written for my resume. I used bullet points to highlight the following...

Continue reading "Job Search 2.0: LinkedIn" »

Book Review: The Job Search Solution by Tony Beshara

The Job Search Solution: The Ultimate System for Finding a Great Job Now ! (Job Search Solution) The Job Search Solution: The Ultimate System for Finding a Great Job Now! by Tony Beshara

My rating: 2 of 5 stars

I downloaded this as an mp3 from my library, and made it through 4 of 12 hours. It was just too "sales-y" for me. I understand that finding a job is a matter of selling yourself, but I didn't find the author's presentation appealing, or motivating for that matter.

The book appeared to be read by the author - definitely READ, not "performed". His presentation was rather stilted, and the sound quality was poor in several places, which was distracting.

There was one particular section where Beshara talked about all the reasons one might or might not be hired, which had nothing to do with the candidate, but rather the hiring manager - you're too tall or too short, you're too old or too young, you're too pretty or too average, office politics, or just a bad day. He spent quite a bit of time on this, but didn't offer anything to compensate for this issue - no tactics to get around these prejudices, nor even any motivational pep talk to just "stick with it".

Job hunting is hard enough - I'd rather feel like someone was on my side, instead of yelling at me for not trying hard enough (read: via HIS methods).

End result: deleted before finishing

View all my reviews >>

Job Search 2.0: A Work in Progress

As you may or may not know, I left my position as a Data Analyst at the end of January to accept a position as a web content writer. My background is in writing, particularly marketing communications, so this new position is a better fit for me.

Unfortunately, there is now talk of budget cuts, with my 'new' position possibly being absorbed at the end of June.  So, I am currently looking for a permanent full-time job in marketing communications, ideally generating web content and coordinating a social media presence.

As such, I thought I would track and write about my job search efforts, as it's a very different world out there, and it takes a variety of tricks and tools to find the right job at the right company at the right time. I plan to write about the different techniques and vehicles I try, and just provide an overview of my process.  Feel free to chime in with comments with any tips or insights you might have.

State of the Job-Search Union

I've been looking for a job since early March, when budget talk started wafting through the ranks.  I started with the usual - updated my resume on Monster and CareerBuilder, with no real effect.  Though I did get a number of emails and calls from recruiters from different companies, all apparently trying to fill the same position - in St. Louis.  I guess since I live in Kansas City, Missouri, they figure anywhere in Missouri is close enough.  It took me several weeks to get them to stop presenting this "opportunity" to me.

As a part of my Monster and CareerBuilder accounts, I set up "job alerts", where the system automatically emails me with any job listings that match my criteria.  I also set up an alert at, a site that aggregates listings from multiple job search websites.

From the various alerts, I have applied to 11 positions since March 7th, and have received one call that turned into a phone interview, that I thought went very well.  The corporate hiring manager indicated the local supervisor would call to schedule an in-person interview in two weeks, but that call never came.  I failed to get the corporate contact's name, so I had to resort to emailing the generic "jobs" email address to try to follow up, but received no response.

I also created an account at, a job search website specifically for IT-related positions.  While I would prefer a marketing communications position, if a technical writing/documentation position came up, I would definitely apply for it. I've gotten a few calls from that, but nothing that led to an interview.

So now I believe I need to get more aggressive, and creative.  I am tapping in to more social media tools (which only makes sense, really, since I'd like that to be a significant part of my work). 

Looking Forward

Over the course of several future posts, I plan to write about my adventures with:

  • Reading Guerrilla Marketing for Job Hunters 2.0, by Jay Conrad Levinson and David E. Perry.
  • Guerrilla Resume Revamp
  • Updating/Beefing up my LinkedIn profile
  • Networking via LinkedIn
  • Researching target employers/companies
  • "Rebooting" my Facebook Fan page (or "Like" page, as the case may be)
  • Setting up a Posterous account
  • Adding content to
  • Local job club(s)
They say looking for a full-time job *is* a full-time job, and I'd have to agree with "them". I come home from work, make dinner, chat with the family, then get to work on job-hunt stuff. I must admit, it's hard not to feel discouraged by the lack of response to 11 job applications, and second-guessing my abilities, but in the words of Stuart Smalley, gosh darnit, I'm good enough! I know I am the answer to someone's work-related "pain", and I have something valuable to contribute.  I just need to find that person, and they need to keep the faith that I'm out here, looking for them, too.