A Piece of the Scrapbooking Pie

Found this quote on The Quotations Page.

There's this big pie in show business, and you physically can't eat the whole pie. If you give everybody a slice of pie, you will still have more than enough. The real trick is not to try to get the whole pie, but to keep the biggest slice.

Jay Leno

Of course, I immediately thought of the scrapbooking industry, rather than show business.  I've thought a LOT about just how big the "scrapbooking pie" is -- who already has the pieces, whose pieces are biggest, how I can make my piece bigger (without being greedy), and are there any pieces left?

There's a lot of uncertainty -- newcomers, mergers and acquisitions, closings...  I don't believe there's a "magic formula" for staying power.  Several companies who I believed had staying power have already closed, and others have grown larger than I ever would have imagined.  My own book series has been an example for both -- becoming more popular than I would have dreamed, and also struggling to maintain momentum among the hundreds of other scrapbooking idea books out there (and still to come).

What are your thoughts on the "scrapbooking pie"?

technorati tags: scrapbooking+industry

Comments

[Melissa O]

I feel like there are a lot of scrapbooking pies. Some have very few slices left, some have so many slices it is hard to tell who has a slice and some are still pretty large. I think the trick to getting more pie is going to be doing one of 2 things: find something that gets new people scrapbooking or find something that returns to the heart of scrapbooking (preserving memories). There has been HUGE growth but a lot of it has been more about crafting and spending more time on layouts when most people I know what fast ways to save their memories in a nice presentation.