OK - so I'm writing an article for Craftrends magazine, and to introduce material that might broaden perspectives a little, I decided to move beyond the scrapbooking world, even beyond the crafting world, and consult a couple of experts in their field. I emailed my request, very politely asking if they would have time to respond to a few questions as resource information for an article in a trade magazine. One expert hasn't responded to my request at all -- in her defense, it's possible my request got moved into her spam folder. I understand that possibility. Though, based on the response of the other expert, one of her good friends, I'm guessing she's just ignoring my request.
This is what got me -- in response to my request, I received an email back from this 2nd expert's assistant. Ok, fine, she's a busy lady, I can understand having an assistant wade through her email. (Must be nice!) BUT -- this assistant replied back with the expert's CONSULTING RATES. Excuse me? A person in the media requests an interview, which just helps market this expert's brand and positioning, and she wants to charge me?? I replied back to the assistant, saying that actually, my request wasn't for consulting, but rather to interview her as a resource for an article I'm writing for a magazine. I asked the assistant to let me know if [this expert] is not available for media interviews. She replies back saying that "the honest truth is
that [this expert] is just too busy right now to sit still for an interview. I know that she would add compelling content to your article so I've included a tip that could be used..." and she attached an article with tips to include in my article.
HUH? TOO BUSY TO SIT STILL FOR INTERVIEWS?? I mean, I understand busy. Really, I do. I understand needing an assistant -- really, I do! But I CANNOT understand being in such a position that you simply DON'T NEED the media! I have NEVER turned down a request for an interview, whether it's print, or podcast, or blog, or chat -- no matter the size of the publication or website. PR is PR, people. If I were too busy to handle the interview right then, I'd ask for the person's deadline, and either try to work with it, or suggest a follow up for another time. There's just no reason to turn aside media coverage, at the very least not in the way this was done.
Other than a little ranting, part of my reason for posting this...if you're in the media, and would like to interview me...I feel your pain, and would be HAPPY to help you with your article! ;P